Photograph by Panorama Media/PanoramaStock/Getty Images
How to self-publish an ebook
1) Write an unsellably self-indulgent story at an awkward length. (The jabs at colonialism were as much self-indulgence as the swoony romance.)
2) Fail to sell story to romance e-publishers.
3) Self-publish as web serial and ebook.
5) PROFIT!!! –> Note: I haven’t actually profited.
Why I did it
I wanted a “proper website” mostly because my bibliography was getting too crowded and messy on my blog sticky post. Also, I’d self-published a couple of short stories which I wanted to make available as ebooks, and I thought having an FTP I could keep ‘em on would probably look slightly better than using a free file-sharing site. I figured there was no real reason for people to visit the new website unless I offered something new to look at, and Bloomsbury Girl (previous title of The Perilous Life of Jade Yeo) was just sitting around on my hard drive doing nothing, so why not publish that as a web serial?
I also decided to publish the novella as an ebook, on the basis that in the current publishing environment “knowing how to self-publish an ebook” is probably quite a good skill for a writer to have, like taking constructive criticism and refusing to comment on reviews.
I decided to charge for the ebook instead of giving it away for free just to see if anyone would pay for it. I thought people might, because there’s actual value in having an ebook even if the story is free to read online — I mean, I’d pay US$0.99 to be able to carry a story around in my Kindle.
I set the price at US$0.99 because my aim was to get new readers. I’ve seen arguments that books are undervalued at US$0.99, but if you think about it from the perspective of a reader in a world bursting at the seams with books, an unknown book by an unknown author is worth less than US$0.99. Heck, even if it was free I’m not sure it’d be worth the effort of hitting a button so it’ll download direct to my Kindle. That would mean I’d have get up and turn the wireless setting on my Kindle back on! I haven’t even started reading the book I bought yesterday by a massively well-known author whose stories I know for certain will give me pleasure!
So I set it at US$0.99 based on what I’d do if I’d never heard of me.
How I did it
I prioritised a) decent formatting and b) a cover I found aesthetically pleasing. I succeeded on the second point and think I succeeded on the first, but do let me know if you notice anything wonky with the formatting or typos or anything like that.
Producing an ebook was no more difficult than uploading a story to ff.net. [...]