About Jade Yeo, Business of Writing, My Stories, Writing

Jade Yeo free again

Just a brief note that my historical romance novella The Perilous Life of Jade Yeo is now available again on my website, and can be read for free online at the following link: The Perilous Life of Jade Yeo. I private-locked the posts on my website and took the ebook off Smashwords while Jade was enrolled in the KDP Select programme (I enrolled it so I could make it free on Amazon, as I explained in this post).

I have no complaint with KDP Select in respect of sales (one person borrowed the ebook! That was exciting). But it was always my intention that the story should be free to read online as well as available for purchase as an ebook, and the KDP Select terms don’t allow for that. Also I am opposed to monopolies and like myself to be able to buy EPUBs of ebooks I want to read, so here we are again.

About Jade Yeo, Business of Writing, My Stories

Self-publishing sales figures: half a year of Jade Yeo

I haven’t been keeping too close an eye on the sales figures for The Perilous Life of Jade Yeo ebook, but fairly recently I ventured into the jungle of Amazon Kindle Direct Publishing earnings reports and was intrigued by what I discovered.

As you probably noticed if you were reading my blog then, I self-published Jade as an ebook at the end of May this year and also published the novella for free as a web serial on this very blog, posting a new section a day for 20 days. Even though all the content was free on my blog, I set a price on the ebook of US$0.99 — I figured the different, more portable ebook form was worth something even if its innards were on display for all to see in blog posts.

What I thought would happen

What I figured would happen was that people would buy the ebook within the first week of publication — mostly my friends, and perhaps some people who didn’t know me personally but had read and liked my short stories. Sales might continue as long as I was posting new sections and tweeting about them, since that might draw more attention, and then sales would tail off and eventually peter out.

What actually happened

Contrary to my expectations, my sales haven’t yet died a natural death, and they haven’t been decreasing steadily as I expected. Sales went down after the first two months of publication — but then they went up again, to my great surprise. Apart from the first couple of months (when I sold about 60 copies), I’ve been selling about 20 copies per month, with the ratio being about 15 on Amazon and <5 on Smashwords per month.

I’ve now sold 140 copies in total — 47 via Smashwords (through which ebooks are available on Kobo, Barnes & Noble, etc.), the remaining via Amazon. Now 140 is obviously rather a small number, but given that Booker shortlisted author Tan Twan Eng’s Garden of Evening Mists shifted a grand total of 174 copies before the Booker effect kicked in, I’m rather pleased about it!

The marketing

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About Jade Yeo, Business of Writing, My Stories, Writing

Self-publishing an ebook

East Asian girl holding a mirror

Photograph by Panorama Media/PanoramaStock/Getty Images


How to self-publish an ebook

1) Write an unsellably self-indulgent story at an awkward length. (The jabs at colonialism were as much self-indulgence as the swoony romance.)

2) Fail to sell story to romance e-publishers.

3) Self-publish as web serial and ebook.

4) ????

5) PROFIT!!! –> Note: I haven’t actually profited.

Why I did it

I wanted a “proper website” mostly because my bibliography was getting too crowded and messy on my blog sticky post. Also, I’d self-published a couple of short stories which I wanted to make available as ebooks, and I thought having an FTP I could keep ’em on would probably look slightly better than using a free file-sharing site. I figured there was no real reason for people to visit the new website unless I offered something new to look at, and Bloomsbury Girl (previous title of The Perilous Life of Jade Yeo) was just sitting around on my hard drive doing nothing, so why not publish that as a web serial?

I also decided to publish the novella as an ebook, on the basis that in the current publishing environment “knowing how to self-publish an ebook” is probably quite a good skill for a writer to have, like taking constructive criticism and refusing to comment on reviews.

I decided to charge for the ebook instead of giving it away for free just to see if anyone would pay for it. I thought people might, because there’s actual value in having an ebook even if the story is free to read online — I mean, I’d pay US$0.99 to be able to carry a story around in my Kindle.

I set the price at US$0.99 because my aim was to get new readers. I’ve seen arguments that books are undervalued at US$0.99, but if you think about it from the perspective of a reader in a world bursting at the seams with books, an unknown book by an unknown author is worth less than US$0.99. Heck, even if it was free I’m not sure it’d be worth the effort of hitting a button so it’ll download direct to my Kindle. That would mean I’d have get up and turn the wireless setting on my Kindle back on! I haven’t even started reading the book I bought yesterday by a massively well-known author whose stories I know for certain will give me pleasure!

So I set it at US$0.99 based on what I’d do if I’d never heard of me.

How I did it

I prioritised a) decent formatting and b) a cover I found aesthetically pleasing. I succeeded on the second point and think I succeeded on the first, but do let me know if you notice anything wonky with the formatting or typos or anything like that.

The formatting

Producing an ebook was no more difficult than uploading a story to ff.net. Continue reading

About Jade Yeo, My Stories, Writing Process

Afterword to The Perilous Life of Jade Yeo: Influences, Plausibility and Alien Sex Pollen Apologies

Here is an afterword for The Perilous Life of Jade Yeo! Thank you for buying the ebook, reading, reviewing, linking, retweeting and sending feedback if you’ve done any of that, and thanks for your patience with the daily spam if you haven’t. *g*

If you’ve read the story and have a couple of minutes to spare, I’d super appreciate it if you’d add a review to its page on Smashwords, Amazon or GoodReads. I’d appreciate it whether the review was good or bad — candid reviews are the best, right? I generally find reviews pretty useful when trying out an unknown author and you never know, somebody might be looking for cheap Kindle books or something like that and decide to take a punt on Jade.

Anyway, I wanted to do an afterword after the whole thing was posted, so here it is! It will contain spoilers and so it is going under the tag. Oh, and I’m gonna do a separate post about my experience self-publishing an ebook, so look for that tomorrow.

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My Stories, The Perilous Life of Jade Yeo

New website! Also, fiction: The Perilous Life of Jade Yeo (Part 1 of 20)

Edited on 29/11/13 to add: Obviously I wrote this first blog post a while ago, but if you notice oddities in the actual dates of the Jade Yeo entries, don’t worry about it — it’s because I didn’t want people clicking on the tag to spoiler themselves inadvertently (since if I’d left the posts in original date order, the last post would have appeared first). Also, the ebook is no longer US$0.99 — it is the princely price of US$2.99. If you would still like to buy it, here it is on Smashwords, Amazon and Amazon UK. Otherwise, just scroll down and read it for free!

I’ve got a new website! It’s got all my stories lined up like ducks in a row and a fancy contact form and everything. \o/ Do let me know if there’s anything you think I ought to change.

There’s no better way to inaugurate a new website than with free stories, so here is one. It’s not really super new — I wrote it a couple of years ago and it’s been rejected by a couple of romance e-publishers since then. I’m going to post a section every other day, but you can also or alternatively download an ebook for US$0.99 at Smashwords: The Perilous Life of Jade Yeo. (If you can’t use Smashwords for whatever reason but want to buy an ebook, let me know.)

I wrote a couple of absurd romance novel-y synopses for the ebook distributors, but if you want to know what it’s about: it’s a novella written in diary entries about books and smooches. It has an Adult Content rating for a single explicit sex scene, but if that’s the sort of thing you’re looking for, I’m gonna be straight with you — you’d have better luck flipping through the Bible.

Thanks to those of you who helped me choose a title! If you previously knew the story as Bloomsbury Girl, you should tune out, but come back in a few days because I added a couple of new entries. One of them has smooching! \o/


East Asian girl holding a mirror

Photograph by Panorama Media/PanoramaStock/Getty Images

The ebook at Smashwords

Saturday, 7th August 1920

I had tea with the intolerable aunt today. Aunt Iris, the one who is so rich she has a new fur every year, and so mean she has installed a tip box by the door of every WC in her house, so you have to pay a charge every time you need to go. And so sinfully vainglorious I remember she came to visit us at home once and wore a wonderful glossy black mink fur. She sat on the sofa with a fixed grin on her face, sweating gallons in the heat. Ma had to send Koko out to get the doctor. It was just before New Year and Ma was terrified Aunt Iris would go into an apoplexy in our drawing room–which would have been such bad luck.

I had my angle of attack all planned out today, though. On Wednesday I’d found out how much a piece of chocolate cake cost at the restaurant, and I went in with the exact change in my purse. When the waiter asked me what I wanted, I said: “Chocolate cake, please”, and I counted out my coins and paid him right then and there.

“I haven’t got any more money than that,” I explained.

Aunt Iris was furious: she looked like an aunt and she was wearing her furs, of course. Even the English must have thought it peculiar. Continue reading

My Stories, The Perilous Life of Jade Yeo

Fiction: The Perilous Life of Jade Yeo (Part 2 of 20)

I’m posting a section a day of my epistolary romance novella The Perilous Life of Jade Yeo. You can read it online for free here (click on the “Perilous Life of Jade Yeo” category to access the other posts), or you can buy the ebook at Smashwords or Amazon. The ebook contains the complete 23,000-word novella.


Monday, 16th August 1920

I did the stupidest thing today! My ears still burst into flames every time I think of it. Why is it that embarrassment afflicts me so much more than any other emotion? It must be an indication of a very unenlightened nature. I have forgotten all the passions of my youth, but I still remember the time at school when I absent-mindedly called Sister Mary “Mother” and the whole class laughed. Those were girls who had not absorbed the Christian lessons of loving kindness.

It was setting up to be such a good day as well. Ravi asked me to see him about my review of the terrible Mimnaugh book, so I went to Bloomsbury in trembling and fear.

I like Ravi’s office: it’s so small and box-like and like a room in a dollhouse. It’s infernally hot in the summer and antarctic-cold in the winter. And Ravi in it, with his ink-stained hands and perpetually unfocused eyes, looks like the high-minded scholar he is. It is the twentieth-century equivalent of the poet’s garret.

I was worried he would give me helpful critique, which I would have to listen to because Ravi’s judgment is unerring. Instead, after shaking hands, he leant over the table and said to me,

“I’d like to publish your essay. We could do with another review in the next issue, and it’s very sharp. But I want to be sure that you’re prepared for what might follow.”

Perhaps my parents were wrong in thinking I was clever. I hadn’t the least idea what he was talking about. Continue reading

My Stories, The Perilous Life of Jade Yeo

Fiction: The Perilous Life of Jade Yeo (Part 3 of 20)

I’m posting a section a day of my epistolary romance novella The Perilous Life of Jade Yeo. You can read it online for free here (click on the “Perilous Life of Jade Yeo” category to access the other posts), or you can buy the ebook at Smashwords or Amazon. The ebook contains the complete 23,000-word novella.


Friday, 17th September 1920

I bought a cabbage at the market and had it in the broth I made from the bones of the roast chicken I lived on last week. Cabbage is a most unexciting vegetable, but I derive an unfailing pleasure from it. What I really want now, though, is winter melon soup, with pork bones. (Q: why is it called winter melon? It can’t only be grown in winter, since we had them back home in the most tropical of climes. Is it a joke?)

It was a beautiful autumn day–the city glowed in the sunlight and the skies were that truly cloudless blue you never see back home. Sunshine is so precious here, though England is sunnier than I thought it would be, having been told so often about its greyness. I think it is because the greyness is so depressing that it makes the sunshine all the more spectacular.

But it is certainly autumn. I folded my batik and plaid sarongs and put them away for the next summer, when it shall be warm enough for me to wear them again when I’m pottering or writing or sleeping. Continue reading

My Stories, The Perilous Life of Jade Yeo

Fiction: The Perilous Life of Jade Yeo (Part 4 of 20)

I’m posting a section a day of my epistolary romance novella The Perilous Life of Jade Yeo. You can read it online for free here (click on the “Perilous Life of Jade Yeo” category to access the other posts), or you can buy the ebook at Smashwords or Amazon. The ebook contains the complete 23,000-word novella.


Friday, 8th October 1920

There’s too much to say about the party. I hardly even know where to start.

I started to regret accepting the invitation the minute a butler the approximate size of a mountain opened the door. He looked at me as if he were wondering why I hadn’t gone to the traders’ entrance. When I had managed to persuade him that I had been invited and was led to the drawing room, it was like being plunged into a jungle full of hornbills and parrots. It was bright and noisy and close and warm, and so horribly crowded with dashing people all of whom knew each other, and none of whom I knew.

A nice Indian servant gave me a drink (I wish I could have spoken to him). I skulked in a corner clutching it and trying as hard as I could to look inscrutable and aloof, but feeling scrutable and loof as anything.

It was one of those London townhouses that have long narrow faces on the outside but turn out to have unexpected dimensions on the inside–they go up and out forever. The rooms were large, and the furnishings were beautiful, but almost pointedly worn, just in case you thought they had been bought new. I expect Hardie’s great-grandfathers themselves obtained them in a looting on some colonial excursion. There were some very bad examples of Chinese porcelain on the mantelpiece.

The people were the sort of people whose grandparents could have had chicken every day if they had wanted it. The men were beautiful and the women looked intelligent. They were a pleasure to gaze at, pretty as a picture and as real, but the whole thing made me wish I read the papers more. At parties it is as it is with gossip: it’s not half as good if you don’t know who the players are.

One of the guests passed me her empty glass, thinking I suppose that I was a servant, and I was just wondering whether I should take it as an opportunity to make a break for the kitchen and thence outside when someone tapped me on the shoulder. Continue reading