About Jade Yeo, Business of Writing, My Stories

Self-publishing sales figures: half a year of Jade Yeo

I haven’t been keeping too close an eye on the sales figures for The Perilous Life of Jade Yeo ebook, but fairly recently I ventured into the jungle of Amazon Kindle Direct Publishing earnings reports and was intrigued by what I discovered.

As you probably noticed if you were reading my blog then, I self-published Jade as an ebook at the end of May this year and also published the novella for free as a web serial on this very blog, posting a new section a day for 20 days. Even though all the content was free on my blog, I set a price on the ebook of US$0.99 — I figured the different, more portable ebook form was worth something even if its innards were on display for all to see in blog posts.

What I thought would happen

What I figured would happen was that people would buy the ebook within the first week of publication — mostly my friends, and perhaps some people who didn’t know me personally but had read and liked my short stories. Sales might continue as long as I was posting new sections and tweeting about them, since that might draw more attention, and then sales would tail off and eventually peter out.

What actually happened

Contrary to my expectations, my sales haven’t yet died a natural death, and they haven’t been decreasing steadily as I expected. Sales went down after the first two months of publication — but then they went up again, to my great surprise. Apart from the first couple of months (when I sold about 60 copies), I’ve been selling about 20 copies per month, with the ratio being about 15 on Amazon and <5 on Smashwords per month.

I’ve now sold 140 copies in total — 47 via Smashwords (through which ebooks are available on Kobo, Barnes & Noble, etc.), the remaining via Amazon. Now 140 is obviously rather a small number, but given that Booker shortlisted author Tan Twan Eng’s Garden of Evening Mists shifted a grand total of 174 copies before the Booker effect kicked in, I’m rather pleased about it!

The marketing

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